It all started for Joy Vasiljev with a lot of questions. Why is it so hard to find textiles that combine great design with organic materials? Why do we have to choose between the two?

In 2007, The Organic Company was established with the clear mission of proving that a responsible business is good business.

Today, Joy is an important voice in the debate on organic lifestyle, environment and sustainability. She teaches and gives speeches in order to open people’s eyes to the fact that there are different and better ways of doing things.

Good intentions aren’t enough. Change demands action.