Wooden wicks are a little different from traditional cotton wicks – they burn longer, cleaner, and have a cozy crackling ambiance. However, they do require a bit of extra care. Here are our tips to get the most out of your new candle:

When lighting your candle for the first time, light the wick where the wax meets the wick for several seconds – not at the top of the wick.
Always trim your wick before each use, to 1/4 of an inch, and remove all charred wood from previous burns. If the wick is too long, the wax will not pull up the wick and the wick will extinguish.
Allow the melt pool to reach the edges of the container before extinguishing – this helps prevent tunnelling, which can impact how well the candle burns.
If when burning the candle for a long period of time you notice the flame height getting too high, it may be necessary to trim your wick down. The flame will then return to its proper optimal height.

Noël & Co. was founded by 16 year old twin sisters Janie and Lauren Noël in 2021. As young teens, they were captivated by the Percy Jackson series, which fuelled their desire to travel to Greece. They became genuine Greek Mythology enthusiasts, and eagerly anticipated a school trip to the Parthenon. However, the cost of the journey from rural Nova Scotia posed a challenge. Determined to support themselves on this adventure, they formed an entrepreneurial team and established their company in 2021.

This venture served as a creative outlet, combining their passion for home decor, design, and all things beautiful and cozy. It also turned their dream into a reality. During the summer of 2023, they took their mother and grandmother with them on what was a trip of a lifetime.

Today, Noël & Co. has grown to include 4 employees, and their candles can be found in over 120 stores across Canada. They have caught the attention of numerous media outlets, have won multiple awards, and have been featured in several million dollar dream lottery show homes. Despite their growth, they maintain their core values: small batch quality craftsmanship, high-end materials, eco-friendly practices, and giving back to their community.